Promotion serves a very important part of client outreach that can help you get your name out there. Knowing how to approach this is very vital.
A good promotion strategy should be able to bring in some clients for you.
In this new age we live in that is characterized by technology, the approach to promoting ones services is certainly unique.
This means that you have to basically get well acquainted with new way of doing things in order for you to get the results that you’re looking for.
This post is basically directed towards how you can promote yourself as a mixing engineer effectively.
With that said let’s get into the various ways and means you can use.
Referrals
One of the easiest ways of promotion is through referrals. Your clients can basically bring in more clients for you, but in order for you to achieve this you have to be able to exhibit a good work ethic and vast expertise.
If you do good work, a satisfied client can spread the word around about you which can definitely bring in more customers. This is why it’s so important to always have good working relationships with every client.
Don’t just think of your role as the mixing engineer doing mixing services for a client. Think of it as a partnership. Everything you do to have a good relationship with your clients will reflect well on your work ethic.
Bad relationships not only ruin the chance of a client bringing you another client but they also ruin the chance that you’ll get to have retaining customers.
So your goal should be providing services that are trusted and professional.
Over deliver for your clientele and they’ll do the same for you.
Establish good working conditions and terms that make it easy for people to return to you simply because of the good nature of your service delivery.
Social Media
I spoke of technology and it’s role in promotion nowadays. Social media is a tool that has been born out of technological advancements and has definitely changed the landscape for marketing.
As a mixing engineer, promoting your brand is very vital to the success of your operations. This is why one of the very first things you should do when you set up shop and start operating is to create various social media accounts.
Create content around your brand whilst promoting your services in order to attract clientele. The good thing is that you can now use targeted social media ads to promote offers to a very specific demographic.
This is great news for the marketer because now, all that has to be done is to create a good enough offer, put some money behind it and sit back and wait for the results of the ad campaign.
Certainly, this makes the job easier but this should not replace plain old organic social media marketing methods because at the end of the day an organic following is more important than anything.
So use social media to your advantage.
Create some content e.g. sharing the songs you mixed, creating video content detailing your process, creating informational material targeted to your clients, video content sharing the exclusive studio session etc.
All these methods of promotion are very effective and can help your business.
Plus, you’ll get a good idea of what resonates more with your audience as you try out various things.
Analytics are great tracking tools that can help you stay on top of things as you work toward connecting with your fans and clients.
YouTube
Another great mode of advertising is through YouTube.
The only catch is that it sole relies on video content which means you have to get creative.
You have to create good video content that is tailored to provide lots of value as well as attract customers.
The advantage is that YouTube is a big platform and can help you grow your brand and have reputation to go with your skills.
Furthermore, you can always ask your clients to credit your work in their videos clearly so people can recognize who you are. That’s not all, you can also put yourself out there by creating video ads discussing your mixing credits as well as details about your services.
The more you experiment with content, the better information you have about what kind of content is getting you clients and doing what it’s supposed to do.
You can also spend some money on a reliable YouTube Marketing course that can help you gain some knowledge so you can fine tune and sharpen your approach.
Google Ads
One of the best form of ads that can help your brand are google ads.
Google ads allow you to bid on very specific keywords that can help clients find your services on the SERPs.
This can be a very effective marketing tool when carried out properly.
Working with industry professionals
Working with industry professionals can also help you establish your brand.
The good part about this is that working with industry people gives your brand the credibility necessary to develop and attract more clientele.
In as much as this mode of promotion maybe great, it does have a downside. The downside is that getting to work with industry professionals is not an easy task at all and will require great effort on your part.
This is why you should always be very intentional about creating and nurturing good industry relationships that can help you penetrate and work with well recognized brands.
Email Marketing
Another great method of promotion for mixing engineers is via email marketing.
You can start building an email list by creating an offer and then having people give you their email in exchange for it.
The bigger your email list, the better. Because even a low conversion rate will give you a good overall return.
Therefore figure out an offer you can present to people and then have them opt-in with their emails so you get started sending them promotional emails.
Hire an agent
Another great way to promote your audio mixing services is to hire an agent.
An agent can be a good way to focus your energy on your work while they handle the marketing for you.
Just be sure to find an agent that is well rooted in the music industry and has enough clout to find clientele for you.
Their CV should be able to tell you a lot about their work and how effective they are at it.
Build a good relationship with them and you’ll be on the verge of something fruitful for the both of you.
Website
Another great way to promote your mixing services is by starting your own website and advertising your services on your own platform.
The only catch here is getting the necessary traffic that can lead to conversions.
There are various methods that you can employ to get your site going such as promotion on social media etc.
Having your own website is great because you can schedule meetings and have your clients book sessions or pay in advance for your services.
Furthermore, you can also provide online mixing services where your clients can easily send their projects to you with specifications so you can work in accordance with them and then send them the finished product.
