Music bands have been in existence for decades and we know them by their band names.
In this article I’m going to address whether a band name matters or not because let’s face it, coming up with a band name is no the easiest thing. And you definitely don’t want to spend time coming up with a band name if it’s not important and won’t make any difference.
With that said its best we dive right into this post without wasting any more time.
So, does band name matter?
Choosing the right band name is crucial and important because it’s the first impression people have about your brand. And you must be able to market, own and protect it.
This is easier done with the right band name.
It’s vital that the name be distinctive, authentic, memorable, and enduring, so it resonates with your audience. A good band name should stick in the minds of your fans.
With that said, let’s discuss why band names matter and why you need to be careful when choosing a name for your band.
Marketing
Most people think marketing is some next level guru stuff but it’s nothing of the sort.
It is difficult to sell a bad product and no amount of marketing fluff can change this.
Selling a good product on the other hand doesn’t require much effort.
One of the traits of a good product is a good brand name.
With that said,
Your band name is everything because it is the name that you’ll market and it is the name that will be attached to your product which in this case is the music.
This is why you have to take good care when coming up with a name for your band.
The last thing you want to do is have a name that makes marketing a complicated job.
Keep it simple and easy to remember so you can properly and easily market the band.
Ownership
The name that you give to your band is something that you’ll own for the rest of the bands career.
Meaning a band name is a long term investment that will be associated with you for the rest of your life.
Your band may fall apart but so long as people know you from that band, you’ll always be associated with its name.
This is the reason why a band name matters. You’re going to live out your life with that band name associated to you.
The last thing you’d want is being associated to a bad name so it’s critical to choose the right name.
Protection
Band names are also important because they offer protection to the band.
Once people know your band name and know its work, no one will be able to impersonate you or your band and no one will be able to take credit for your work and get away with it.
This is why it’s important to have a unique name that differentiates you for everyone else.
Good band names
Now that we’ve discussed why it’s important to have the right brand name, let’s get into some characteristics of good brand names so you can use this as a guide when coming up with tour own band name.
Memorable
A good brand name is one that can be easily remembered because its unique and memorable.
Think of brands like Nike.
Everyone in the world knows about this brand because the name is so distinctive and easy to remember.
I’m not necessarily asking you to come up with a company name. I’m simply pointing out the fact that a brand name of a company is just as important as a brand name of a band.
And the rationale behind coming up with a name of a company or band is almost always the same.
So keep this in mind.
Original
A good band name is an original name and not a replica.
This is one of the reasons why its important to create a unique name for your brand.
People can easily spot copycats and this can negatively affect your brand as a band.
Should match the brand
Your band name should be a representation of what the band stands for and the music that they do.
People should hear your name and have an idea of what your band does and so forth.
Of course some names can be quite cryptic but it’s still important to have a name that compliments the music that you do as a band.
